Questionnaire for Employee Survey and 360-Degree Feedback

The questionnaire is a key criterion for the success and quality of employee surveys and 360-degree feedback processes. Its quality determines the significance and feasibility of the results obtained. While standardized questionnaires often only provide superficial insights, an individually tailored questionnaire provides reliable and practice-relevant findings for the organization conducting the survey.

The Development of the Questionnaire

Over the years, we have developed a pool of around 400 questions from which we can develop a questionnaire tailored to your individual needs. New questions can also be developed if there are specific customer requirements. The questionnaire for the employee survey and 360-degree feedback is developed individually and tailor-made for you as part of a workshop. For customers who have already developed a questionnaire – e.g. for a repeat survey – we offer a critical review and feedback on the questionnaire.

The Structure of the Questionnaire

A well-thought-out questionnaire systematically guides participants from the individual to the overarching perspective. It begins with personal topics such as working conditions and pay, moves on to cross-departmental dimensions such as communication and work processes, and culminates in an overall view of the company, for example with questions about corporate culture and identification. The conclusion includes:

Statistical characteristics such as length of service, age or position (recorded anonymously at the company level).
Two free text questions: one about the positive aspects and one about potential for improvement.

Contents and Dimensions of the Questionnaire

A high-quality questionnaire for an employee survey covers various dimensions of the working world to provide a holistic picture of the organization. These include (sorted alphabetically):

Work processes and procedures
Working conditions
Workload and stress
Remuneration
Questions about direct management
Leadership
Overall satisfaction
Information and communication
Innovation
Conflict management
Personal development
View of the company
Activities and tasks
Values
Collaboration
and much more.

The more dimensions the survey has, the more meaningful the results. At the same time, the scope is designed in such a way that participants remain motivated and fatigue when answering is avoided.

Scientific Principles According to Lutz von Rosenstiel

According to scientific findings, including Lutz von Rosenstiel, the questionnaire should:

Target behavior and attitudes: Clear, concrete and observable topics promote the validity of the results.
Provide action-oriented questions: The results should suggest practical implementation options.
Avoid socially desirable answers (“forced choice”): This is achieved by neutrally worded questions without judgment.
Include free text fields: These make it possible to capture individual perspectives and innovative suggestions from respondents.
Have a logical structure: A clear transition from individual topics to company-wide perspectives makes it easier to answer and improves data quality.

Variants and Flexibility

For international locations or specific target groups, we can develop customized versions of the questionnaire that take cultural or operational specifics into account. We also offer translations into any number of languages.

Design and Accessibility

The questionnaire will be designed in line with your corporate design, but will remain neutral to promote the perception of an independent survey. Our questionnaires are accessible online and via mobile devices, but are also available as paper forms.

Use the potential of a well-thought-out questionnaire!

A professional, tailor-made questionnaire lays the foundation for precise analyses and targeted improvement measures in your company. Contact us to implement your employee survey or 360-degree feedback at the highest level!

Effective Employee Surveys Start Here

Design Your Questionnaire – Precise, Motivating and Successful

A professional questionnaire provides valuable insights for your organization. Contact us and benefit from our expertise!